How Community Retains Customers | Community ROI with Tiffany Oda
Description
“Retention isn’t just about keeping people in the community—it’s about making sure they find value, so they keep coming back.”
In this episode, we discussed how to leverage community engagement to drive retention, product adoption, and overall business success, in particular:
👉 The correlation between active community members and product usage.
👉 Which community metrics truly matter when measuring ROI.
👉 Why community members can be powerful contributors to product feedback.
👉 How to structure one-on-one community calls for deeper engagement.
👉 How different teams can leverage the community effectively.
Join Yurii Lazaruk, the Community Consultant, and Tiffany Oda, a skilled community professional with experience in companies such as Salesforce, Venafi, and Asana, co-founder of the "Community OPServations", who loves community and believes that no one is too senior to do a coffee run and that everyone has something they could learn, in connecting community goals with business goals to drive business growth!
Connect with Tiffany and Yurii on Linkedin:
https://www.linkedin.com/in/tiffeoda/
https://www.linkedin.com/in/yurii-lazaruk-community-consultant/
Timestamps:
(00:00 ) Meet Tiffany Oda
(01:04 ) Defining Community Goals
(03:03 ) Measuring Community Impact on Retention
(04:37 ) Creating Targeted Customer Journeys
(05:49 ) Gathering and Utilizing Community Feedback
(07:55 ) Structuring and Managing Community Calls
(12:44 ) Planning for the Future of Community Engagement
(17:54 ) Collaborating with Cross-Functional Teams
(29:35 ) Communicating Community Wins and Challenges
#communityROI #communitybuilding #businessgrowth
United States
